A fun way to do exercises for piano lovers…

Jamie Pearson at Travel Savvy Mom created this really fun video about Houseboating. You may want to try this for your next vacation!

Thanks for using our music Jamie!

From The Economist – An excellent overview of the evolution and convergence of media. As we know Social Media is in rapid expansion. The figures presented in the video are staggering! This is more than evolution or transformation, this is a total revolution in many ways and we are all active participants. Meanwhile the International Olympic Committee wants to limit Olympic events photo sharing on the Internet.  The photographer in question – Richard Giles -  wrote an extended blog post about this issue. In this era of accessible technologies supporting people-to-people communication through Social Networks this is going to be virtually impossible to control.

More than 2,200 frames of delicate drawings were used for this short film by Natalie and Gil Dekel.

Here is how they explain why piano music was chosen…

Animation-making involves dealing with time and touch:
Time – how many frames are drawn to make sequence of movement per each second; and touch – how the animator uses the pen and how much pressure she applies on the paper. The pressure will affect the quality of the lines, in turn affecting the final image.
Likewise, piano music is governed by time and touch:
Time – the intervals of notes; and touch – how firmly the pianist presses the keys of the piano, which affects the sound it produces.
For these reasons piano music was chosen to accompany this animation.

Thank you Natalie and Gil and for choosing Heather Fenoughty’s music at Premiumbeat.com!

The following 3 videos by club de creativos demonstrate the importance of the music mood in videos. The images are simple scenes from daily life but the music itself gives a powerful mood to the scenes. (Thanks Carla!)

I like Seth Godin (who doesn’t?) and I read his posts everyday. Today he tickled our minds with a simple math problem. Think about it…

Several people seem confused with the mathematics involved in his post:

http://sethgodin.typepad.com/seths_blog/2009/08/not-so-good-at-math.html

Not so good at math

A simple quiz for smart marketers:

Let’s say your goal is to reduce gasoline consumption.

And let’s say there are only two kinds of cars in the world. Half of them are Suburbans that get 10 miles to the gallon and half are Priuses that get 50.

If we assume that all the cars drive the same number of miles, which would be a better investment:

.        Get new tires for all the Suburbans and increase their mileage a bit to 13 miles per gallon.

.        Replace all the Priuses and rewire them to get 100 miles per gallon (doubling their average!)

Trick question aside, the answer is the first one. (In fact, it’s more than twice as good a move).

We’re not wired for arithmetic. It confuses us, stresses us out and more often than not, is used to deceive.

—————

Actually it is very simple:

The Suburban gets 100 miles for 10 gallons

The Prius gets 100 miles for only 2 gallons

With option A the Suburban gets 130 miles for 10 gallons or 100 miles for 7.69 gallons. A saving of 2.31 gallons per 100 miles

With option B The Prius gets 100 miles for only 1 gallon. A saving of 1 gallon per 100 miles.

Option A is 2.31 times better at reducing gasoline consumption.

—————

But please don’t get a Suburban! Don’t forget this assumes 50% of the people are using Suburban and 50% are using Prius. To reduce gasoline consumption it would be immensely better to get  the Suburban drivers to switch to Prius each saving 8 gallons per 100 miles. This is 3 times better than Option A!

Hello Premiumbeat  friends!
See our August Newsletter with previews of some of the most recent music added to our Royalty Free Music Library: http://tw9.us/aN

We’re working really hard this summer to bring you the new Premiumbeat.com website later this fall. With lots of new features for our clients. And more great Royalty Free Music too.

Stay tuned!

See our June Newsletter with previews of the most recent music added to our Royalty Free Music Library: http://tw6.us/V2

Our programmer Peter Funke is working very hard on our new Premiumbeat.com website. It will be fantastic! We’re very excited to build great new options and tools for our clients.

Peter Funke

Stay tuned!

Gilles and Francois

Charlie Mac is a producer/engineer based out of Las Vegas, Nevada. He has successfully placed his music with MTV, VH1, Nike and several other corporations. He has also produced music for many artists and companies all over the world. Charlie has been honing his craft over the years as a music producer while also generously helping others to do the same.

Madness And Mayhem- By: CHARLIE MAC Description: BPM 95 Dirty south Hip Hop – Big brass horns, Heavy 808 drums, timpani drums, Church bells, piano, hyper Lil Jon synths, strings, and sound effects, a very driven beat, southern marching band style.

Club Anthem- By: CHARLIE MAC Description: BPM 94 Dirty south Hip hop – Heavy 808 drums, big brass horns, vocal cadence chants, synths, a dance club oriented track.

High Step- By: CHARLIE MAC Description: BPM 94 Very energetic, a real bouncy feel with a big drum sound in the style of The Neptunes, a heavy bass synth, Ago bells, shakers, bongos, hand claps, and sound effects.

Break Bread- By: CHARLIE MAC Description: BPM 89 Dirty south Hip Hop – Vocal chants, heavy 808 drums, psychedelic synths, sound effects, a very space aged music production.

Queens Bridge- By: CHARLIE MAC Description: BPM 103 Hip hop drums, old school 808 drums, claps, hi hats, tambourines, strings, piano, sound effects, dark, creepy, spooky, action, and suspense.

Stay Ready- By: CHARLIE MAC Description: BPM 82 Dirty south Hip Hop – pizz strings, strings, orchestra hits, 808 drums, finger snaps, synths, space aged sound effects, futuristic music production.

We Ready- By: CHARLIE MAC Description: BPM 94 A real West Coast banger, with a groove driven drum pattern, in the style of Dr. Dre, tambourines, hand claps, a heavy bass synth groove, high pitched eerie synths, full strings, background vocal effects, and sound effects